|
KMID : 1011620070230030401
|
|
Korean Journal of Food and Cookey Science
2007 Volume.23 No. 3 p.401 ~ p.408
|
|
|
The Impacts of Brand & Organizational Identification on Job Satisfaction among Kitchen and F & B Employees of Deluxe Hotels
|
|
최미경:Choi Mi-Kyung
신서영:Shin Seo-Young/양일선:Yang Il-Sun/송용덕:Song Yong-Dok
|
|
|
Abstract
|
|
|
|
The purpose of this study was to identify the impacts of brand and organizational identification on job satisfaction among kitchen and F & B employees of deluxe hotels. Questionnaires were distributed to 460 employees in the food and beverage departments of 11 deluxe hotels in Seoul. A total of 398 questionnaires were used for analysis (86.5%). Statistical analyses were completed using SPSS Win (12.0) to perform descriptive analysis, reliability analysis, t-tests and ANOVA. The results of the study showed that brand identification was higher with F & B employees than kitchen employees (p<0.01), and was also higher for employees of international brand hotels than local brand hotels (p<0.05). Further analyses revealed that brand identification affected organizational identification, and both types of identification, especially brand identification, had strong impacts on job satisfaction. In conclusion, employee brand identification should be recognized as one of the most important factors of human resource management in the foodservice industry.
|
|
|
KEYWORD
|
|
|
deluxe hotel, brand identification, organizational identification, job satisfaction
|
|
|
FullTexts / Linksout information
|
|
|
|
|
Listed journal information
|
|
|